Users will soon have a updated setting that allows them to reduce the quantity of artificial intelligence-produced content appearing in their feeds. This step comes as the company disclosed that it presently contains more than 1 billion AI videos.
Testing and Rollout
This change is being tested over the following weeks before a widespread release. This development aligns with a increase in AI-generated material, spurred by emerging AI video creators.
AI Content on Other Platforms
It has been noted that approximately 10% of the fastest-growing content creators on a competing service exclusively feature content made by AI. A large amount of this material is considered mass-produced AI material, a label for substandard, mass-produced content that is typically absurd or dreamlike.
Based on user feedback that many people enjoy content created using AI tools, ranging from computer-generated images to science explainers, and we aim to provide users the power to increase or decrease of that, according to their own preferences,” stated a platform representative.
Scale of AI Content
The platform shared that there are currently 1.3 billion videos on its network identified as artificially created. In total, more than 100 million media items are uploaded to the app every day, making clips made by AI a relatively small part of its total content library.
Customizing Your Feed
Viewers will be capable of reduce or increase the level of AI-generated videos they see by accessing the “manage topic” setting in the application and selecting the AI content topic. Further subjects that are already be modified under the tool include current affairs, fashion, aesthetics, and dance.
Platform Guidelines
Its policies require creators to tag “realistic” artificially created content, and it prohibits malicious deepfakes of celebrities or critical incidents. Any believable AI video that is unmarked can be removed under its user guidelines.
In addition, the platform will henceforth apply an AI-generated watermark to content created with its built-in AI features, or detected by an cross-platform project for identifying AI-generated material. This measure is designed to deter users from trying to bypass the disclosure requirement.
AI Literacy Programs
TikTok is additionally establishing a $2m awareness program for professionals and groups to develop educational content about using AI responsibly. This program will benefit charitable organizations dedicated to teaching computer science.
Content Safety Approach
TikTok has supported its moderation strategy, amid debate over intentions to make redundant numerous review team members in the UK. It is planning to eliminate 439 jobs in its content moderation division in the UK capital, with labor groups and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A trust and safety lead stated that people-led review would continue to be important, but AI can safeguard staff by eliminating the most graphic content ahead of it gets reviewed by people. TikTok reported a significant reduction in disturbing and violent content reviewed by human moderators over the last 12 months due to the use of its automated systems.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we also think it’s very important to reduce exposure to unsafe media as quickly as possible, which is the area in which a lot of the machine support is really helping us process content quickly.”
