Toto Wolff Set to Divest Shareholding Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to historic success in Formula 1

Mercedes team principal Toto Wolff is in final negotiations to offload part of his ownership stake in the Mercedes F1 outfit.

The deal values the Mercedes team at £4.6 billion – a record for an F1 team – following the McLaren team was appraised at £3.5 billion in a change of corporate structure last September.

Wolff, who owns one-third of the Mercedes F1 operation, would sell a shareholding approximately 5%.

The 53-year-old will remain as team principal and CEO should the deal proceed.

Ownership Breakdown

Remaining partners in the team are Mercedes-Benz and industrial group Ineos, who each also own one-third of the company.

A Mercedes spokesperson stated: "We will be making no comment on this. The governance of the team stays unchanged, and each shareholder are dedicated to the ongoing success of the brand in Formula One."

Valuation Growth

This arrangement signifies a substantial rise in value of Mercedes F1 after Ineos bought its stake for £208m in 2022.

The rise demonstrates the growth in market values of F1 teams recently due to the increasing appeal of Formula 1 globally.

This trend was evident with the box-office performance of the F1 movie featuring Hollywood star Brad Pitt, which debuted in summer 2023 and has grossed more than $630 million (£458m) at cinemas worldwide.

It is the actor's top-grossing movie and the highest-earning sports movie to date.

Present Standings

Mercedes are second in the constructors' championship, trailing McLaren Racing, with three races remaining this season.

Mercedes' primary racer British driver George Russell has secured victory in 2 of the 21 grands prix this year and is in fourth place in the individual standings after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a unprecedented eight straight constructors' championships and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

David Baker
David Baker

A tech enthusiast and digital strategist with over a decade of experience in analyzing emerging technologies and their impact on society.